Freeway Cola: Hans in the hood by Sek & Grey Finland for Lidl

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Freeway Cola: Hans in the hood

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Industry Non-alcoholic drinks
Media Film
Market Finland
Agency Sek & Grey Finland
Released May 2011

Awards

Golden Drum 2011
Film Online films Golden Drum

Credits & Description

Product and services category:
Freeway Cola
Registrant:
SEK & GREY OY
Country:
FINLAND
Brand name:
Lidl freeway Cola
Advertiser:
Lidl
Advertising agency, city:
SEK & GREY Oy
Art director:
Mikko Halonen
Copywriter:
Sami Korjus, Jani Tynnilä
Creative director:
Tommi Laiho
Illustrator:
Kim Sinisalo, Production Art Director
Director:
Oskar Bard, Aida Chehrehgosha
Production company:
Hobby Film & Hobby Factory

Other credits:
Executive Producer: Calle Isberg, Producer: Gustav Oldén, Jussi Sahrman: Marketing Manager Lidl


Creative idea explanation:
Heroic story about the not so well - known German basketball player who gets his strenght and talent by drinking Lidl's freeway Cola.