French Association Of Disabled People Film THE OBSTACLES by BDDP Unlimited Paris


Pin to Collection
Add a note
Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Film
Market France
Agency BDDP Unlimited Paris
Director Arnaud Ibanez
Executive Creative Director Olivier Moine
Art Director Arnaud Ibanez
Copywriter Aurelien Ung
Producer Sanae Belkouri
Account Supervisor Marco De La Fuente
Released May 2013

Credits & Description

Category: Public Awareness Messages
Copywriter: Aurelien Ung
Director: Arnaud Ibanez
Account Manager: Charlotte Bretonniere
Account Supervisor: Marco De La Fuente
Creative Director: Olivier Moine
Executive Creative Director: Olivier Moine
Advertiser's Supervisor: Sylvaine Sere De Rivieres
Art Director: Arnaud Ibanez
Agency Producer: Bddp
Planner: Christian Baujard
Agency Producer: Fils
Account Manager: Marco De La Fuente
Producer: Sanae Belkouri
Chief Creative Officer: Olivier Moine
Advertiser's Supervisor: Yann Beauson

Brief Explanation
APF is launching a campaign to condemn the inaccessibility of many public places.
 Despite the government’s official commitment to make France more accessible for disabled people by the first of January 2015, progress is dangerously behind schedule and far too many public venues remain out of bounds to people with disabilities. Places that are not accessible for all people are inherently places that discriminate by excluding certain people.
The campaign slogan “Let’s ban the obstacles that keep some people out” is a call to action that advocates a society that’s open to all kinds of people, where everyone has equal access to everything.