Friday Health Plans Film Party


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Industry Insurance
Media Film
Market United States
Production LRXD Denver
Director Jonas Mayabb
Creative Director Andy Dutlinger
Art Director Drew Bentley
Copywriter Greg Lewis, Ashley Rutstein
Illustrator Chris Piascik
Released October 2017

Credits & Description

After a long, draining week, many people see Friday as an oasis from the stress of work and responsibility, and they celebrate the day with the hashtag #FridayFeeling. Aptly named Friday Health Plans applies this concept to health insurance. The low-cost, hassle-free provider covers younger consumers’ basic health needs — such as annual check-ups and emergency services — so they can experience that #FridayFeeling all week long. Our integrated marketing campaign accesses out-of-home and pre-roll media to relay this sense of freedom to 27- to 39-year-olds. The 15-second spots use music, special effects (slo-mo, animation) and declarations (“When your insurance rocks as hard as you do”) to illustrate the emotion that defines that Friday state of mind.
Media: Integrated
Category: Health & safety
Client: Friday Health Plans, Inc.
Agency: LRXD
Production: LRXD Films
Country: United States of America
Director: Jonas Mayabb
Creative Director: Andy Dutlinger
Art Director: Drew Bentley
Copywriter: Ashley Rutstein
Copywriter: Greg Lewis
Illustrator: Chris Piascik
Senior Account Director: Megan Gonzalez
Account manager: Sandy Hazzard
Studio Manager: Valerie Hawks
Media Planner: Drew Peterson