Anthem by MPC, The Richards Group for Fruit Of The Loom


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Industry Apparel, Clothing & Footwear, Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency MPC
Agency The Richards Group
Director Richard Nez
Producer Caroline Pham
Editor Elliot Graham
Production Furlined
Released September 2012

Credits & Description

Client: Fruit of the Loom
Campaign: “Move to Comfort”
Spot Titles: Anthem (Mako)
First Airdate: 7/27/12
All spots appear online at

Agency : The Richards Group/Dallas
Agency Producer: Sheri Cartwright
Agency AD/CD: David Morring
Agency CW/CD: Tim Tone

Production: Furlined/LA
Director: Nez
Producer: Caroline Pham
DP: Max Goldman

Music: Primal Scream Music/Los Angeles and Austin
Music EP: Nicole Dionne
Composers (w/PrimalScream)/Artists:
Annie Automatic
Gram Rabbit
Mindy Gledhill
Whisper City

Editorial Company: Rock Paper Scissors
Editor: Elliot Graham

VFX Company: A52

Titles: Prologue
Colorist: Mark Gethin, MPC LA