Fruit Snacks Film PHOTOBOOTH by Saatchi & Saatchi New York

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PHOTOBOOTH

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Industry Confectionery & snacks, Snacks
Media Film
Market United States
Agency Saatchi & Saatchi New York
Director Spencer Buck
Creative Director Alex Lea, Dan Kelleher
Art Director Marques Gartrell
Copywriter Magalie Kim Nguyen
Producer Kitty Dillard, Anne Skopas
Account Supervisor Lisa Miller
Production Buck
Released June 2010

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: GENERAL MILLS
Product/Service: FRUIT SNACKS
Agency: SAATCHI & SAATCHI
Production Company: BUCK, New York, USA
Date of First Appearance: Jun 1 2010
Chief Creative Officer: Gerry Graf
Creative Director: Alex Lea And Dan Kelleher
Copywriter: Kim Nguyen
Art Director: Marques Gartrell
Agency Producer: John Doris
Account Supervisor: Lisa Miller
Producer: Anne Skopas/Kitty Dillard
Director: Buck
Sound Design/Arrangement: Henryboy
Animation: Jordan Blit

English Description
Create a world constructed and comprised of Fruit Snacks. It has a homemade and handcrafted feel, as if a child had molded this place while playing with his/her Fruit Snacks. It’s a world based on imagination, always presenting itself and its stories in engaging and unexpected ways.

The world and its characters are built out of Fruit Snacks. And when appropriate, we capitalize on the uniqueness of each Fruit Snacks.