Fundacio Per La Navegacio Oceanica Barcelona Film OUR RIVAL IS STRONG by Villar & Rosas

OUR RIVAL IS STRONG

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Industry Sports Teams & Events
Media Film
Market Spain
Agency Villar & Rosas
Director Villarrosàs
Creative Director Oriol Villar
Art Director Enric Soldevilla
Copywriter Tuning
Account Supervisor Jordi Rosas, Merche Garcia
Released November 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: FUNDACIÓ PER LA NAVEGACIÓ OCEÀNICA BARCELONA
Product/Service: BARCELONA WORLD RACE
Agency: VILLARROSÀS
Production Company: VILLARROSÀS, Barcelona, SPAIN
Date of First Appearance: Nov 29 2010
Creative Director: Oriol Villar
Copywriter: Tuning
Art Director: Enric Soldevilla
Agency Producer: Melanie Andrada
Account Supervisor: Jordi Rosàs/Merche García
Director: Villarrosàs

English Description
The objective is to announce the Barcelona World Race, a sailing competition, and bring the sport closer to the Spanish people. Barcelona World Race is probably one of the hardest and most extreme events in this category. More than just a race, it is a challenge between the sailor and the sea which is both his greatest rival and his greatest passion. While the images reveal the harshness of the competition, the audio shows a real conversation between Guillermo Altadill (skipper of Estrella Damm) and his wife. He tells her about the difficult circumstances he's going through while sailing and his will to continue in spite of them.