Fundacion La Caixa Film BEERS by Y&R Madrid

BEERS

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Industry Social Services
Media Film
Market Spain
Agency Y&R Madrid
Director Ricardo Albiñana Jr.
Creative Director Adrian Rios, Luis Irache
Producer David Manchado
Production Albinana Films
Director Julian Juazo
Executive Creative Director Tute Ostiglia
Copywriter Juan Cenoz
Released April 2011

Credits & Description

Category: Corporate Image
Advertiser: FUNDACIÓN LA CAIXA
Product/Service: SOCIAL WORK
Agency: TAPSA
Production Company: ALBINAÑA FILMS, Barcelona, SPAIN
Date of First Appearance: Apr 28 2011
Chief Creative Officer: Julian Zuazo
Executive Creative Director: Tute Ostiglia
Creative Director: Adrian Rios/Luis Irache
Copywriter: Juan Cenoz
Agency Producer: Jesús Becedas
Advertiser's Supervisor: Daniel Zafra
Producer: David Manchado
Director: Julian Juazo/Ricardo Albiñana Jr.
Sound Design/Arrangement: Audioclip
Post Production: Molinare
Music: Oeo Musica
Account Manager: Raquel Rodriguez

English Description
A young lady with Down’s syndrome is having drinks after work with her colleagues. It’s getting late so she calls her mother to tell her she won’t be home for dinner. The rapport between the two women makes for a funny and tender moment.

La Caixa’s “Incorpora” social welfare project helps challenged individuals find employment.