Fundacion La Caixa Film FIRST DAY AT WORK by Y&R Madrid

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FIRST DAY AT WORK

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Industry Social Services
Media Film
Market Spain
Agency Y&R Madrid
Director Ricardo Albiñana Jr.
Creative Director Adrian Rios, Luis Irache
Producer David Manchado
Production Albinana Films
Director Julian Juazo
Executive Creative Director Tute Ostiglia
Copywriter Juan Cenoz
Released April 2011

Credits & Description

Category: Corporate Image
Advertiser: FUNDACIÓN LA CAIXA
Product/Service: SOCIAL WORK
Agency: TAPSA
Production Company: ALBINAÑA FILMS, Barcelona, SPAIN
Date of First Appearance: Apr 26 2011
Chief Creative Officer: Julian Zuazo
Executive Creative Director: Tute Ostiglia
Creative Director: Adrian Rios/Luis Irache
Copywriter: Juan Cenoz
Agency Producer: Jesús Becedas
Advertiser's Supervisor: Daniel Zafra
Producer: David Manchado
Director: Julian Juazo/Ricardo Albiñana Jr.
Sound Design/Arrangement: Audioclip
Post Production: Molinare
Music: Oeo Musica
Account Manager: Raquel Rodriguez

English Description
A smiling, radiant young lady with Down’s syndrome is getting ready for her first day at work. She and her mother live the moment with quite a lot of nerves and a big sense of humour.

La Caixa’s “Incorpora” social welfare project helps challenged individuals find employment.