PUPPY by McCann Santiago for Fundacion Las Rosas

PUPPY

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Industry Charities, Foundations, Volunteers
Media Film
Market Chile
Agency McCann Santiago
Production Cinemagica
Director Pablo Izzi
Art Director Rodrigo Olave, Fernando Figueroa, Xiao Du
Copywriter Ricardo Corsaro, Andres Becerra, Patricio Reyes
Producer Francisca Ibañez
Account Supervisor Alfredo Klempau, Andrea Zalaquett
Released April 2011

Credits & Description

Category: Fundraising & Appeals
Advertiser: FUNDACION LAS ROSAS
Product/Service: FUNDRAISING FOR ELDERLY CHARITY
Agency: McCANN ERICKSON CHILE
Production Company: CINEMAGICA, Santiago, CHILE
Date of First Appearance: Apr 4 2011
Chief Creative Officer: Guido Puch
Creative Director: Ricardo Corsaro
Copywriter: Ricardo Corsaro/Patricio Reyes/Andres Becerra
Art Director: Rodrigo Olave/Fernando Figueroa/Xiao Du
Agency Producer: Daniella Salcedo
Account Supervisor: Alfredo Klempau/Andrea Zalaquett
Producer: Francisca Ibañez
Director: Pablo Izzi

English Description
This is a tv commercial for a foundation that provides care for the elderly people without means.
A family tells its puppy that they can no longer have him at home with them, due to the high costs that having him imply: medicines, food, etc.
A voice in off says: “IT´S EVEN MORE HEARTBREAKING WHEN THIS HAPPENS TO AN ELDERLY PERSON¨.