Panasonic: NO EXPERT by The Campaign Palace for Panasonic

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Panasonic: NO EXPERT

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Industry Photo & Video Cameras, Accessories
Media Film
Market Australia
Agency The Campaign Palace
Director Tim Bullock
Creative Director Cameron Hoelter
Copywriter Nic Buckingham, Hywel James
Producer Luke Copeland
Account Supervisor Melissa Gill
Released June 2011

Awards

Cannes Lions 2011
Film Lions Home Electronics & Audio-Visual Bronze

Credits & Description

Type of Entry: Product & Service
Category: Home Electronics & Audio-Visual
Title: NO EXPERT
Advertiser/Client: PANASONIC
Product/Service: G2-DIGITAL CAMERA
Entrant Company: THE CAMPAIGN PALACE Sydney, AUSTRALIA
Advertising Agency: THE CAMPAIGN PALACE Sydney, AUSTRALIA
Creative Director: Cameron Hoelter
Art Director: Nic Buckingham/Hywel James
Copywriter: Hywel James/Nic Buckingham
Agency Producer: Katrina Maw
Account Manager: Ali Gordon
Account Supervisor: Melissa Gill
Production Company: PRODIGY Sydney, AUSTRALIA
Director: Tim Bullock
Producer: Luke Copeland
Sound Design/Arrangement: Nylon

Brief Explanation:
In a photo exhibition, a photographer presents a slideshow of his work on screen. After each slide, he is asked a technical question - to which he answers with a simple to none reply.