Hits by DM9 JaymeSyfu Makati for Gabriela

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Industry Against violence
Media Film
Market Philippines
Agency DM9 JaymeSyfu Makati
Director Paul Basinilio
Executive Creative Director Eugene U. Demata
Art Director Miko Quiogue
Copywriter Louie Sotto
Producer Ruth Colacion
Account Supervisor Merlee C. Jayme
Editor Pedring Lopez - We Love Post
Released April 2012

Awards

AD STARS 2012
TV/Cinema Produced by non-profit organizations, NGOs or other similar organizations Silver

Credits & Description

Category: Art Direction
Advertiser: GABRIELA
Product/Service: CAMPAIGN AGAINST SEX SCANDAL VIDEOS
Agency: DDB DM9JAYMESYFU
Production Company: STRAIGHT SHOOTERS MEDIA, Makati City, THE PHILIPPINES
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director: Louie Sotto
Copywriter: Louie Sotto
Art Director: Miko Quiogue
Agency Producer: Alec Humphries/Jem Lim
Account Supervisor: Merlee Jayme
Producer: Ruth Colacion
Director: Paul Basinilio
Editor: Pedring Lopez - We Love Post
Sound Studio: Hit Productions
Sound Design/Arrangement: Bogs Jugo/Ronan Jay Mortega - Hit Productions
Post Production: Jerome Bondoc - We Love Post
Animation: Pietro Marchioni - We Love Post
Music: Vincent De Jesus - Hit Productions
Account Manager: Gabbie Santiago
Production Designer: Butch Garcia
Special Effects Computer Graphics: Pietro Marchioni - We Love Post
Director Of Photography: Odie Flores
EditingCompany: We Love Post
ProductionManager: Marie Go
Account Manager: Gabbie Santiago
Production Designer: Butch Garcia
Special Effects/Computer Graphics: Pietro Marchioni - We Love Post
Director Of Photography: Odie Flores
Editing Company: We Love Post

English Description
Sex scandal videos have become rampant in the Philippines despite existing laws. The problem lies in the vagueness of the laws in its implementation and scope. In an effort to have more stringent laws passed in congress, Gabriela Women's Party has launched a movement against "electronic" violence against women, which include voyeurism and scandal videos.

The idea of this campaign was simple: a click can be as brutal as a punch. Hence, the simple act of watching a sex scandal video causes harm to the women in it.