Galaxy Film CHAUFFEUR by AMV BBDO London

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CHAUFFEUR

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Industry Chocolate
Media Film
Market United Kingdom
Agency AMV BBDO London
Creative Director Paul Brazier
Editor Eve Ashwell At Final Cut
Production Framestore
Production Rattling Stick
Director Daniel Kleinman
Producer Johnnie Frankel
Released March 2013

Awards

Clio Awards, 2014
Film Technique Technique: Visual Effects Silver

Credits & Description

Advertiser: GALAXY
Agency: ABBOTT MEAD VICKERS BBDO
Category: Sweet Foods & Snacks
Advertising campaign: CHAUFFEUR
Director Of Photography: Daniel Vilar
Director: Daniel Kleinman
Cameraman: Joost Van Gelder
Sound Design/Arrangement: Parv Thind
Editing Company: Cut And Run
Cameraman: Daniel Vilar
Chief Creative Officer: Andy Booth
Post Production: Framestore
Lighting: Daniel Vilar
Editor: Eve Ashwell
Producer: Johnnie Frankel
Lighting: Joost Van Gelder
Chief Creative Officer: Jim Seath
Director Of Photography: Joost Van Gelder
Executive Creative Director: Paul Brazier
Creative Director: Paul Brazier
Sound Studio: Wave
Agency Producer: Yvonne Chalkley

Brief Explanation
Using CGI, Audrey Hepburn comes back to life in a scene from a classic film you've never seen. Its 1950’s Italy, Audrey is on a bus wondering when she’ll be able to enjoy her chocolate. A car pulls alongside. Audrey and the handsome driver’s eyes meet, she seizes the opportunity to leave the packed bus. Rather than the driver, it turns out the cars luxurious back seat is the allure, with her own chauffeur thanks to her putting the bus drivers hat on the driver. A much better place to enjoy Galaxy; ‘Why Have Cotton When You Can Have Silk?’.

Execution
We needed to tell a timeless elegant story that epitomized the Galaxy brand. Once we’d decided upon creating an authentic scene from a classic 1950’s film, we needed a star with the same attributes. It seemed none of today’s female stars could bring the timeless elegance the movie stars of old could bring, no matter how big or expensive they were. So, despite the impracticality of it, we decided only the best would do. From a shortlist including the likes of Grace Kelly and Rita Hayworth we soon realised there was only one actress perfect for the role. Audrey Hepburn.