Galp Energy Film YOUR POSITIVE ENERGY by Contrapunto BBDO Madrid

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Industry Energy & Water Utilities
Media Film
Market Spain
Agency Contrapunto BBDO Madrid
Executive Creative Director Felix Del Valle, Carlos Jorge Antunes
Art Director Tontcho Ponsoda, Eva Janire
Account Supervisor Kuka Jiménez
Production Som!
Copywriter Xisela López
Producer Jorge Del Rey
Editor Paco Caraballo, Amancio Macía
Released May 2010

Credits & Description

Category: Commercial Public Services
Advertiser: GALP
Product/Service: ENERGY COMPANY
Production Company: SOM!, Madrid, SPAIN
Date of First Appearance: May 27 2010
Chief Creative Officer: Antonio Montero
Executive Creative Director: Carlos Jorge/Félix Del Valle
Copywriter: Xisela López
Art Director: Tontcho Ponsoda/Eva Janire
Agency Producer: Gema Crespo
Account Supervisor: Kuka Jiménez
Producer: Jorge Del Rey
Editor: Paco Caraballo/Amancio Macía
Sound Design/Arrangement: Serena Digital
Post Production: Serena Digital
Account Manager: Patricia Miguel
Other Credits: Paco Femenía

English Description
We wanted Galp Energy`s launch in Spain to be a big hit so we decided to mark a new milestone in Spanish advertising by producing the first ad in the story of television with a "live" ending.

We launched an ambient media campaign where we released 56,000 balloons into the Madrid skies.
All the time of the launch a coordinated team comprised of dozens of cameras captured the event and broadcast the first TV ad with a “live” ending at precisely the same second across the major national TV networks.