GameStop Film Security by Story, The Richards Group

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Industry Video Games/Consoles
Media Film
Market United States
Agency Story
Agency The Richards Group
Director Jeff France
Released August 2012

Credits & Description

Category: Entertainment & leisure
Brand: GameStop
Agency: The Richards Group, Dallas
Warlocks, wizards and zombies let their freak flags fly in a new campaign for GameStop. Three new spots portray the game retailerâs current storewide promotion Gamestock 2012 as a Summer of Game Love festival. In the hero spot, Going to Gamestock, familiar game character types hit the road, with some piling into a rickety VW van painted in psychedelic colors, while others ride buses or hitchhike in order to take part in the âsix week festival of deals and prizes.â

Two other spots feature a heavily armed warrior trying to slip through a festival security checkpoint, and a man who reacts loudly to an unpleasant smell in a bathroom, only to discover the source of the odor is a surly zombie.

Category: Entertainment & leisure
Client: GameStop
Agency: The Richards Group, Dallas
Production: Story
Director: Jeff France
Lynda Hodge, brand creative group head, Joey Googe, brand creative/copywriter; Rodrigo Maycotte, brand creative/art director; Chris Cannon, brand creative/copywriter; Dan Case, brand creative/art director; Dan Calhoun, producer; Evan Smith, brand management.
STORY. Mark Androw and Cliff Grant, Executive Producers