Gamestop: YAY by Hungry Man, The Richards Group for Gamestop

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Gamestop: YAY

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Industry Retail, Distribution & Rental companies
Media Film
Market United States
Agency Hungry Man
Director Brian Billow
Producer Cindy Becker, Kevin Byrne
Agency The Richards Group
Executive Creative Director David Canright
Creative Director Lynda Hodge
Art Director Greg T. Smith
Copywriter Joey Googe
Producer Mino Jarjoura Post
Account Supervisor Ben Myers
Editor Marc Stone
Released June 2011

Awards

Cannes Lions 2011
Film Lions Retail Stores Bronze

Credits & Description

Type of Entry: Product & Service
Category: Retail Stores
Title: YAY
Advertiser/Client: GAMESTOP
Product/Service: RETAIL STORE
Entrant Company: HUNGRY MAN New York, USA
Advertising Agency: THE RICHARDS GROUP Dallas, USA
Chief Creative Officer: Stan Richards
Executive Creative Director: David Canright
Creative Director: Lynda Hodge
Art Director: Greg Smith
Copywriter: Joey Googe
Agency Producer: Dan Calhoun
Advertiser's Supervisor: Ashley Sheetz
Planner: Brian Kress
Account Manager: Chris Carreker
Account Supervisor: Ben Myers
Production Company: HUNGRY MAN New York, USA
Director: Brian Billow
Producer: Kevin Byrne/Cindy Becker/Mino Jarjoura
Editor: Marc Stone
Sound Design/Arrangement: Matt Cimino
Brief Explanation:
A man needs to use an extra arm for the buy-one-get-one-free video games he bought his son for Christmas.