EXECUTED by Ogilvy & Mather Mexico for Gandhi Bookstores

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EXECUTED

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Industry Book store
Media Film
Market Mexico
Agency Ogilvy & Mather Mexico
Released June 2012

Awards

Cannes Lions 2012
Film Lions Retail Stores Bronze

Credits & Description

Title: ENCAJUELADO
Category: Retail Stores
Advertiser: GANDHI BOOKSTORES
Product/Service: GANDHI BOOKSTORES
Agency: OGILVY MEXICO Mexico City, MEXICO
Advertiser GANDHI BOOKSTORES
Product GANDHI BOOKSTORES
Entrant OGILVY MEXICO Mexico City, MEXICO
3 of 3 Campaign
Type of Entry: Product & Service
Category: Retail Stores
Title: EXECUTED
Advertiser/Client: GANDHI BOOKSTORES
Product/Service: GANDHI BOOKSTORES
Entrant Company: OGILVY MEXICO Mexico City, MEXICO
DM/Advertising Agency: OGILVY MEXICO Mexico City, MEXICO
Brief Explanation
When people read, they get so absorbed that everyday life seems to get in their way. Still, they'd rather keep reading than go back to it.