Gandhi Bookstores Film PARK OF LETTERS by Ogilvy & Mather Mexico

Adsarchive » Film » Gandhi Bookstores » PARK OF LETTERS


Pin to Collection
Add a note
Industry Book store
Media Film
Market Mexico
Agency Ogilvy & Mather Mexico
Director Mario De Mendoza
Executive Creative Director Miguel Angel Ruiz Reyes
Creative Director Agustín Vélez
Art Director Gabriel Martínez-Démian Nájera
Copywriter David Sánchez Zacarías
Producer Blanca Moreno
Account Supervisor Maria Del Pilar Troconis
Editor Jorge Hernandez
Production Catatonia Comuna Filmica
Released August 2010

Credits & Description

Category: Retail Stores
Product/Service: BOOKSTORE
Production Company: CENTRAL FILMS, Mexico City, MEXICO
Date of First Appearance: Mar 11 2011
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Agustín Vélez
Copywriter: David Sánchez Zacarías
Art Director: Gabriel Martínez
Agency Producer: Juan Pablo Osio
Account Supervisor: Pilar Troconis
Advertiser's Supervisor: Alberto Achar
Producer: Blanca Moreno
Director: Mario De Mendoza
Editor: Jorge Hernandez
Post Production: Central Films
Music: Look As Audio
Account Manager: Paola Mayoral
Cinematographer: Beto Casillas

English Description
Gandhi Bookstores developed an installation in a Mexico City popular park.
Letters of different sizes, from 9 inches to 7 feet tall, were placed without
any specific order. People walked in between the letters and when they
reached a certain point of the park all the letters would look aligned and
formed a sentence. Copy: Reading changes your perception. Keep
reading. Gandhi Bookstores.