Gangtai Film Toilet Psycho by Cheil Beijing

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Toilet Psycho

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Industry Health & Pharmaceutical Products
Media Film
Market China
Agency Cheil Beijing
Associate Creative Director Delong He
Executive Creative Director Jacky Lung
Art Director Rutong Wang
Released April 2017

Awards

One Show 2018
Moving Image Craft Craft - Animation / Campaign Silver
Health, Wellness & Pharma Film / Short Form Bronze

Credits & Description

AGENCY: Cheil Greater China / Beijing
Entrant: Cheil China, Beijing
Brand: Gangtai Anti-hemorrhoids Patches - Butty&belly
Corporate Name of Client: RC PHARMA
Agency: Cheil China, Beijing
Executive Creative Director: Jacky Lung
Associate Creative Director: Delong He
Art Director: Rutong Wang
Agency Producer: Meng Chien Lee
Production Company: Millennivm Advertising Production, Beijing
PRODUCTION COMPANY
MILLENNIVM ADVERTISING PRODUCTION Co, Ltd. / Beijing
Eallin Prague / Prague
Zoom Films Production Prague: / Prague
Date: April 2017
Synopsis:
We personified the navel as Belly and the butt as Butty by 3D animated characters to convey the main idea of the anti-hemorrhoid patches in an approaching and humorous way. The story-line is based on Belly saving the suffering Butty by pasting the anti-hemorrhoid patch to Belly himself.