Gap Film Bridging the Gap by YARD

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Bridging the Gap

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Industry Apparel, Clothing & Footwear
Media Film
Market United States
Agency YARD
Chief Creative Officer Stephen Niedzwiecki
Executive Creative Director Dave Clark
Creative Director David Oscroft
Art Director Ahyoung Moon
Copywriter Kira Pack
Production Missing Pieces
Director Director X
Released June 2017

Credits & Description

Campaign: Meet Me in the Gap
Client: Gap
Craig Brommers, SVP/CMO
Agency: YARD NYC
Stephen Niedzwiecki- Co-Founder & Chief Creative Officer
Dave Clark- Executive Creative Director
David Oscroft- Creative Director
Jay Chapman – Design Director
Ahyoung Moon- Art Director
Steven Williams- Designer
Kira Pack- Copy Writer
Ruth Bernstein- Co-Founder & Chief Strategic Officer
James Denman- Executive Director of Strategy
Jarrod Bull- Managing Director
Bobby Bush- Account Supervisor
Judy Anekal- Head of Production
Kirsten Arongino – Executive Producer
Peter Schwab- Associate Producer
Production Company: Missing Pieces
Director: Director X
Edit House: Rock Paper Scissors
Editors: Ted Guard, Carlos Arias
Music Supervisor: Good Ear
Colorist: CO3
Photography Production Company: North Six
Photographer: Dan Jackson
We are writing to share the newest campaign out of Gap launching September 18th, in collaboration with YARD NYC. “Meet Me in the Gap” demonstrates the magic that can happen when you bring unexpected people together – going beyond simply telling to actually showing what it means to meet in the gap. So, they found creators from all over the country with entirely different backgrounds, and put them together in unexpected, surprising combinations to collaborate.
Each collaboration was intentionally unscripted: YARD didn’t know what would happen when the team put a yodeler, an auctioneer, a flutist and a beat boxer in the same room and asked them to create together. The resulting spots show the amazing things that can happen when you put people from unexpected backgrounds together communicating that when we meet people who are not like us, and take a chance to close the gaps between us, we find we have more in common than what keeps us apart.
The full campaign will run across TV and social. Creative credits are below. We also have additional campaign language and quotes from Craig Brommer (CMO of Gap) and Stephen Niedzwiecki (Co-founder and CCO of YARD NYC) on hand.