Chocolates Garoto Film PAIXÃO by WMcCann Brazil

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PAIXÃO

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Industry Chocolate
Media Film
Market Brazil
Agency WMcCann Brazil
Director Flavia Moraes
Creative Director Rui Branquinho
Art Director Guime Davidson
Copywriter Rynaldo Gondim
Account Supervisor Carlos Martins
Production Film Planet
Released March 2010

Credits & Description

Category: Internet Film
Advertiser: GAROTO
Product/Service: SERENATA DE AMOR CHOCOLATE
Agency: WMcCANN
Production Company: FILM PLANET, Sao Paulo, BRAZIL
Date of First Appearance: Mar 6 2010
Chief Creative Officer: Washington Olivetto
Creative Director: Rui Branquinho
Copywriter: Rynaldo Gondim
Art Director: Guime Davidson
Account Supervisor: Carlos Martins
Advertiser's Supervisor: Luiz Antonio
Director: Flávia Moraes
Account Manager: Rebeca Nader

English Description
The goal of the campaign was to appropriate of the theme love has but how that has already been played out extensively, especially in the category of chocolate, we serched for a different approach: love's rational explanation of things of love according to psychoanalysis. As "Serenata do Amor" , his campaigning had to have more content than others.