WHILHELM SHOUT by Contrapunto BBDO Barcelona for Gas Natural Fenosa

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WHILHELM SHOUT

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Industry Raw Materials & Minerals
Media Film
Market Spain
Agency Contrapunto BBDO Barcelona
Director Miguel Campana Perez
Executive Creative Director Tomas Oliva
Creative Director Carlos De Javier, Jofre Biscarri
Art Director Iván Domingo, Eduardo Colesi E Lucas Jatobá
Copywriter Emma Piquer, Sergi Pros
Account Supervisor Javier Diaz Y David Pueyo, Judith Bellot
Production Alamo Films
Released June 2010

Credits & Description

Category: Commercial Public Services
Advertiser: GAS NATURAL FENOSA
Product/Service: NATURAL GAS & ELECTRICITY
Agency: CONTRAPUNTO BARCELONA
Production Company: ALAMO FILMS, Madrid, SPAIN
Date of First Appearance: Jun 15 2010
Executive Creative Director: Tomás Oliva
Creative Director: Jofre Biscarri/Carlos De Javier
Copywriter: Sergi Pros/Emma Piquer
Art Director: Iván Domingo/Lucas Jatobá
Agency Producer: Mercé Fernandez
Account Supervisor: Javier Díaz/Judith Bellot
Advertiser's Supervisor: Azucena Díez/Carme Selva/Susana Rodellar/Thaís Salvá
Director: Miguel Campaña
Account Manager: Marta Garbayo

English Description
To communicate the promotion of Gas Natural Fenosa: “Hot water without interruptions”, we think on the creator of the Wilhelm’s scream. The Wilhelm scream is a sound effect that has appeared in all kinds of movies from 1951 to today. Distant Drums, Poltergeist, Indiana Jones: Raiders of the Lost Ark or Reservoir Dogs are some of them. Gas Natural Fenosa’s offer it was so good, that after so many years, Wilhelm was convinced that it was time to retire from his stressful profession. So then, he would never cry in the shower anymore.