Gatorade Film Bolt Rate by Whybin\TBWA Sydney, Eleven PR Sydney

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Bolt Rate

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Industry Soft Drinks
Media Film
Market Australia
Agency Whybin\TBWA Sydney
Chief Creative Officer Andy Dilallo
Creative Director Russ Tucker
Art Director Dan Tobin Smith
Copywriter Douglas Hamilton, Nick Mchugh
Designer Chris Mawson
Creative Agency Eleven PR Sydney
Production Plaza Films
Director Paul Middleditch
Released November 2017

Awards

ADFEST 2018
Media Lotus BEST INTEGRATED MEDIA CAMPAIGN Gold
Media Lotus Best Use Of Events Gold
Branded Content Lotus BEST USE OF BRAND INTEGRATION BRANDED CONTENT

Credits & Description

Gatorade, in partnership with Cricket Australia and the world's fastest man, Usain Bolt, has created a new explosive cricket metric which has the potential to change the way the game is analysed, discussed and celebrated by fans.
For the first time ever, 'The Bolt Rate' will record a players' run speed between wickets during the summer of cricket. The fastest man will then be crowned with The Gatorade Fastest Run Trophy. Agency: Eleven / TBWA Sydney
Media: Web Film
Category: Drinks, non-alcoholic
Client: Pepsico
Agency: Eleven / TBWA Sydney
Production: Plaza Films
Country: Australia
Director: Paul Middleditch
Strategic Planner: Natalie Rempalski
Chief Creative Officer: Andy DiLallo
Creative Director: russ tucker
Art Director: Dan Smith
Copywriter: Nick McHugh
Copywriter: douglas Hamilton
Production Company Producer: peter masterton
DoP: Daniel Ardilley
Account Director: Jade Glashoff
Agency Producer: Annabel Jewers
Post production: THE EDITORS
Editor: Jess Mutascio
General Manager: Fiona Milliken
Designer: Chris Mawson
Colourist: Marcus Timpson