Gatorade Film Gatorade: REPLAY SEASON 3 by TBWA\Chiat\Day Los Angeles

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Industry Soft Drinks
Media Film
Market United States
Agency TBWA\Chiat\Day Los Angeles
Director Loren Mendell
Executive Creative Director Bertrand Garbassi
Creative Director Antero Jokinen, Global Creative Director, Creator
Art Director Set Designer
Copywriter Steve Howard
Producer Ep, Karen Costello Malave-Svp
Account Supervisor Rema Chandramohan - Management Supervisor
Editor Story Pr, Lead Editor
Production Fox Sports International
Released June 2011


Cannes Lions 2011
Film Lions Other Screens Bronze

Credits & Description

Type of Entry: Other Film Content
Category: Other Screens
Advertiser/Client: GATORADE
Product/Service: SPORTS DRINK
Entrant Company: TBWA\CHIAT\DAY LA Los Angeles, USA
Advertising Agency: TBWA\CHIAT\DAY LA Los Angeles, USA
Chief Creative Officer: Worldwide Creative Director: Lee Clow
Executive Creative Director: Group Creative Director/Ep: Jimmy Smith
Creative Director: Creative Director/Creator/Writer: Brent Anderson And Steve Howard
Art Director: Designer: Eze Blaine And Doug Alves
Copywriter: Steve Howard
Agency Producer: Ep: Brian O'Rourke/Prod: Tim Newfang
Advertiser's Supervisor: Group Account Director: Mark Hansen
Planner: Group Planning Dir: Scott Macmaster/Sr: Martin Ramos/Planner: Daniel Teng
Account Manager: Worldwide Communications Director: Jeremy Miller
Account Supervisor: Management Supervisor: Amy Farias/Account Supervisor: Magdalena Huber
Production Company: FOX SPORTS NET Los Angeles, USA
Director: Loren Mendell
Producer: Svp/Ep: H. Read Jackson/Ep: Laura Mickelson/Producer: Graham Hughes/Prod. Coor.: Brittany Bideaux
Editor: Lead Editor/Story Pr: Curtis Roen/Asst Editor: Kevin Roman/Editor - Web Content: Greg Young
Animation: Svp Marketing: Chris Hannan/Evp/Ad Sales: Kyle Sherman/Vp/Sales/Marketing: Tricia Defossey
Post Production: Fox Sports Net
Other Credits: Sr. Manager - Sponsor Implementation: Carol Mitch/Researcher: Bill Sudell

Brief Explanation:
All athletes have one game or moment they wish they could change the outcome of. But in sport, there are no second chances. It’s why we both love and hate the finality of sport. So we wondered, what if we could change this truth about sport?

Last year REPLAY brought two 1993 football teams together to replay a 7-7 tie. This year, as a testament to the universal appeal of REPLAY, the platform expanded.

More athletes were given a second chance, as REPLAY’s latest installment featured Chicago-area basketball teams, replaying a game from the year 2000 that ended in a last second play shrouded in controversy for more than a decade. For 8 grueling weeks, athletes prepared with training resources from Gatorade and sports nutrition guidance from the Gatorade Sports Science Institute.