Gatorade Run: Fun race by Thomas for Gatorade

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Gatorade Run: Fun race

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Industry Soft Drinks
Media Film
Market Japan
Agency Thomas
Director Eiji Tanigawa
Executive Creative Director Shin Takaue
Creative Director Seiichi Saito
Released May 2012

Credits & Description

Media: TV
Geo: Japan
Category: Non-alcoholic drinks
Agency: Thomas
Brand: Gatorade
GATORADE RUN developed a crazy treadmill machine called "FUN RACE MACHINE". This machine provides arrayed 3D LED which is totally synchronizing with your running step. You can enjoy unique run experience which you've never seen before.

Agency : Thomas Inc. / Glider / Rhizomatiks co., Japan
Production : Taiyo Inc. / Rhizomatiks co.
Executive Creative Director: Shin Takaue
Creative Director + Art Director: Thomas Birkhahn
Creative Director + Copywriter: Kentaro Shihaku
Creative Director: Seiichi Saito
Director: Eiji Tanigawa