Gatorade Film The Secret to Victory by TBWA\Chiat\Day Los Angeles

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The Secret to Victory

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Industry Soft Drinks
Media Film
Market United States
Agency TBWA\Chiat\Day Los Angeles
Chief Creative Officer Renato Fernandez
Creative Director Mark Peterson, Doug Menezes
Senior Art Director Ben Tolbert, Chris Rodriguez
Senior Copywriter Guy Helm, Chris Juhas
Production Alldayeveryday
Director Matt Baron
Released July 2017

Credits & Description

Every athlete loses. It’s part of the game. But what separates the good from the great is how they bounce back from defeat. True champions don't fear defeat. They use it as a challenge to work harder and fuel future victories. Agency: TBWA/Chiat/Day, Los Angeles.
Media: TV
Category: Drinks, non-alcoholic
Client: Gatorade
Agency: TBWA/Chiat/Day, Los Angeles
Production: ALLDAYEVERYDAY
Country: United States of America
Director: Matt Baron
Chief Creative Officer: Renato Fernandez
Creative Director: mark peters
Creative Director: Doug Menezes
Producer: Nicola Westermann
Producer: Andrew Runkle
Senior Copywriter: Guy Helm
Senior Copywriter: Chris Juhas
Senior Art Director: Chris Rodriguez
Senior Art Director: Ben Tolbert
Executive Producer: Guia Lacomin
Executive Producer: Arrow Kruse
Executive Producer: Oscar Thomas
Executive Director of Production: Brian O'Rourke
Associate Producer: Kathleen Ackel
Managing Director: Jerico Dig Cabaysa
Brand Director: Robyn Morris
Brand Manager: Brittany Luhrsen
Associate Brand Manager: Erin Moffett
Head of Production: Victoria Curtis
Editorial: Cut & Run