|Agency||TBWA\Chiat\Day Los Angeles|
|Chief Creative Officer||Renato Fernandez|
|Creative Director||Mark Peterson, Doug Menezes|
|Senior Art Director||Ben Tolbert, Chris Rodriguez|
|Senior Copywriter||Guy Helm, Chris Juhas|
Credits & Description
Every athlete loses. It’s part of the game. But what separates the good from the great is how they bounce back from defeat. True champions don't fear defeat. They use it as a challenge to work harder and fuel future victories. Agency: TBWA/Chiat/Day, Los Angeles.