Gatorade Film Heart of a Lio by TBWA\Chiat\Day Los Angeles

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Heart of a Lio

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Industry Soft Drinks, Sports Teams & Events
Media Film
Market United States
Agency TBWA\Chiat\Day Los Angeles
Chief Creative Officer Renato Fernandez
Associate Creative Director Bruno Acanfora, Ariel Abramovici
Production Gizmo
Director Nico Presas, Flamboyant Paradise, Ema
Released June 2018

Credits & Description

Client: Gatorade
Agency: TBWA\Chiat\Day
Chief Creative Officer: Renato Fernandez
Global Creative Director: Doug Menezes
Global Creative Director: Mark Peters
Associate Creative Director: Bruno Acanfora
Associate Creative Director: Ariel Abramovici
Director of Production: Brian O'Rourke
Executive Producer: Guia Iacomin
Senior Producer: Kaitlin Moore
Associate Producer: Jack Cutler
Managing Director: Jerico Dig Cabaysa
Brand Director: Robyn Morris
Brand Manager: Gabi Marino
Brand Manager: Spencer Audet
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Jr. Planner: Ryan Hagen
Director of Business Affairs: Robin Rossi
Talent Payment Manager: Kevin Castro
Senior Traffic Operations Manager: Judy Brill


Animation Company: Gizmo
Directors: Ema+Flamboyant Paradise+Nico Presas
Executive Producer: Andrea Bacigalupo, Ema Verruno
Production Manager: Eva Amuchastegui, Daniela Kisinovsky, Sol Fernández, Agustina Rossito
Production Coordinators: Rocio Perez Lascano
Sound Recording Coordinator: Marcela Cardenas
Production Assistants: Agustina Moya, Rocío Kancepolski
CG Supervisor: Max Rocamora
Storyboard: Julio Azamor, Ivan Lublinsky
Animation Supervisor: Rafael Jimenez
Layout Artists: Chris Granados, Marco Di Monaco, Martin Lapetina
Animators: Chris Granados, Mauro Serei, Pablo Lorenzo, Sebastian Buitrago Carmona, Ivonne Isla Solther, Eugen Sasu, Carolina Delgado, Yuri Perrini, Steven Arango, Federico Gimeno, Jorge Favian, Fregoso Ramos, Oscar Burgos, Alex Figueroa
Cloth simulation: Santiago Furlong
Character Modeling: Laura Serna, Sofía Gariazzo, Diego Rudnitzky
Set and props Modeling: Martin Girgenti, Pablo Focareta, Lautaro Schipizza, Marco Di Monaco
Rigging: Eduardo Núñez-Melgar, Felix R. Cuevas, Anderson Augusto
Characters Texturing and Shading artists: Laura Serna, Sofía Gariazzo, Luis De Gennaro, Diego Rudnitzky, Pablo Bellozas, Mauricio Fernández, Pedro Sciammarella
Sets and props Texturing and shading artists: Pedro Sciammarella, Alejandro Ghio, Luis De Gennaro, Pablo Focareta, Marco Di Monaco, Lautaro Schipizza
Visual Development, Lead lighting & Supervisor: Paolo Tano Giordana
Lighting Artists: Pedro Sciammarella, Alejandro Ghio, Juan Ignacio Casale, Mauricio Fernández, Marco Di Monaco, Mariano Mendoza, Luis De Gennaro
Characters Design: Flavio Greco Paglia, Fernando Sawa, Pablo Romanos, Ariel Anabitarte
Color Key, Illustration and Matte
Painting Artist: Flavio Greco Paglia
Compositing Artists: Ignacio Arevalo, Daniel Perez, Andres Chouhy, Paolo Tano Giordana, Pedro Sciammarella, Alejandro Ghio, Juan Ignacio Casale, Mauricio Fernández, Marco Di Monaco, Mariano Mendoza, Luis De Gennaro
VFX Artists: Gui Marquez, Santiago Furlong
Editor: Andrés Boero, Andrés Randy, Montero Bustamante
Graphic Design: Josefina Llano, Gaston Mojo Duranovich
Executive Producer: Kristina Iwankiw
Sound Designer: Gus Koven
Assistant Sound Designer: Nick Tuttle
MUSIC: Search Party
Music Producer: Meghan Currier
Composers: Nicholas Wright, Benny Reiner
MIXING: Lime Studios
Executive Producer: ​Susie Boyajan
Audio Mixer: Mark Meyuhas
Audio Assistant: ​Ben Tomastik
Published: June 2018
Gizmo, the Argentinian animation studio founded 14 years ago by Andrea Bacigalupo and Emmanuel Verruno, had the challenge of making "Heart of a Lio", an inspiring story about pursuing your dreams. It is a 4 minute animated short film with Lionel Messi as the main character. The script was created by the agency TBWA\Chiat\Day LA for the Global Gatorade Soccer 2018 campaign.
This project was carried out under Ema Verruno´s, Flamboyant Paradise’s ( Directors duo Javier Lourenço and Antoine Quairiat) and Nico Presas’ direction. The production was made from its Gizmo’s headquarters in Buenos Aires and the team was composed by more than 80 talented artists.
For this animated short film starring by Lionel Messi, the team worked an original aesthetic in which the design of stylized characters treated almost as sculptures with environments, textures and hyper realistic materials was combined. Beyond the stylization of these designs, cameras and photography have a more realistic cinematic search.