Gatorade Film Lightning Bolt by MJZ, TBWA\Chiat\Day USA, The Mill

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Lightning Bolt

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Industry Soft Drinks
Media Film
Market United States
Agency MJZ
Producer Betsy Oliver
Agency TBWA\Chiat\Day USA
Director Matthijs Van Heijningen, Madeline Adami
Producer Katie Lambrecht, Chris Lutz, Caroline Oâsullivan
Account Supervisor Kyle Webster
Editor Jono Griffith @ Final Cut
Agency The Mill
Released March 2013

Credits & Description

The Lightning Bolt" is the story of how Gatorade was born in a University of Florida lab in 1965 and evolved to become part of many of history's most celebrated sport moments. From the very first bottle of Gatorade that came out of the lab, we are taken on a journey and travel through time visiting some of the most iconic athletes in sports history.
The music track (Path of the Lightning Bolt) is performed by emerging sensation Jake Bugg who kicks off his first US tour beginning in April 2013.
Category: Drinks, non-alcoholic
Client: Gatorade USA
Agency: TBWA/Chiat/Day
Production: MJZ
Country: United States of America
Director: Matthijs Van Heijningen
Chief Creative Officer: John Norman
Group Creative Director: Jayanta Jenkins
Assoc Creative Director: Renato Fernandez
Assoc Creative Director: Guto Araki
Assoc Creative Director: Gustavo Sarkia
Executive Producer: sarah patterson
Group Account Director: caroline Britt
Producer: Katie Lambrecht
Music Supervisor: Michael Gross
Assistant Producer: Garrison Askew
Executive Project Manager: Karen Thomas
Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magdalena Huber
Global Management Supervisor: Chris Crockett
Account Supervisor: Kyle Webster
Global Account Supervisor: Catherine Fishback
Account Executive: Robyn Baker
Sports Marketing: Lexi Vonderlieth
Sports Marketing: Brynn Cameron
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: KK Davis
Talent Payment Manager: Vanessa Aniles
Traffic Manager: Jerry Neill
Production Company: MJZ
Director: Matthijs Van Heijningen
President: David Zander
Executive Producer: Scott Howard
Head of Production: Janet Nowosad
Producer: Betsy Oliver
Editorial: Union Editorial
Executive Producer: Megan Dahlman / Michael Raimondi
Senior Producer: Lynn Luckoff
Editor: Jono Griffith
Assistant Editor: Lola Popovac / Josh Kirchmer
Visual Effects: The Mill
FVX Deputy Head of Production: Enca Kaul
VFX Producer: Will Lemmon
VFX Production Coordinator: Ben Sposato
VFX Lead Artist: Bill Higgins
Colorist: Adam Scott
Stock Research: Susan Nickerson
Executive Producer: Susan Nickerson
Producer: Chris Lutz
Sound Design: Barking Owl
Sound Mix: Eleven Sound
Mixer: Jeff Payne
Producer: Caroline OâSullivan
Music Licensing House: MEGA (Marketing Entertainment Group of America)
Chairman and CEO: Danny Socolof
Director: Madeline Adami
âLightning Boltâ Music & Lyrics
Artist & Songwriter: Jake Bugg