Gazeta Mercantil Film ROPE PULLING: MORTGAGE by J. Walter Thompson Sao Paulo

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ROPE PULLING: MORTGAGE

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Industry Publishing, streaming & media, Newspapers
Media Film
Market Brazil
Agency J. Walter Thompson Sao Paulo
Director Rodolfo Patrocinio
Creative Mario D`andrea
Production Digital 21
Director Rodolfo Patrocinio
Released April 2009

Credits & Description

This spot from JWT Sao Paulo shows the mortgage crisis, also known as subprime crisis. The financial universe is represented by several planets, which are the different factors that influence the ups and downs of the market, having a true rope pull competition against themselves. The signature 'It's not easy to understand the financial universe' emphasizes the market's complexity and how important reading Gazeta Mercantil is to understand it.
Client: Gazeta Mercantil
Agency: JWT São Paulo
Production Company: Digital 21
Director(s): Rodolfo Patrocinio
Creatives: Mario D'Andrea (Executive Creative Director)
Mario D'Andrea / Roberto Fernandez (Creative Director)
Pedro Izique (Art Director)
Christian Fontana (Copywriter)
Marcia Branco/Bruna Trentin (Agency Producer)
Country: Brazil