GE Film Bright Idea by ALMAP BBDO Brazil

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Bright Idea

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Industry Electronic Devices & Home Appliances
Media Film
Market Brazil
Agency ALMAP BBDO Brazil
Director Armando Bo, Luciano Podcaminsky
Executive Creative Director Marcello Serpa
Creative Director Luiz Sanches Jr.
Art Director Vico Benevides
Copywriter Sophie Schoenburg
Production Rebolucion
Released October 2011


One Show 2012
One Show Consumer Television / 60 second - Single Merit

Credits & Description

Category: Corporate Image
Advertiser: GE
Product/Service: GREEN ENERGY
Production Company: REBOLUCION, Buenos Aires, ARGENTINA
Date of First Appearance: Apr 30 2011
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Sophie Schoenburg
Art Director: Vico Benevides
Agency Producer: Vera Jacinto/Gabriel Dagostini
Director: Armando Bo

English Description
Bright Idea:
The commercial shows a kid with a special gift: he can turn on all the lights with his blow. A simple analogy to explain the principle of GE's eolic energy.
GE. If it can be imagined, it can be done.