GE Film Fighting fire with fire by BBDO New York

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Fighting fire with fire

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Industry Business equipment & services
Media Film
Market United States
Agency BBDO New York
Chief Creative Officer David Lubars, Greg Hahn
Executive Creative Director Michael Aimette
Creative Director Gary Du Toit, Lance Vining, Chris Milk
Art Director Rachel Moore
Copywriter Darina Khafizova
Production Vrse.Works Los Angeles
Director Hal Kirkland
Released January 2017


Clio Awards 2017
Branded Content Business-to-Business: Film Bronze
Film Business-to-Business: Short Form (between One [1] Minute And Five [5] Minutes) Bronze
Film Technique Business-to-Business: Sound Design Bronze

Credits & Description

Category: Electronics, Technology
Media: Digital
Brand: General Electric
Agency: BBDO
Geo: United States
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars / Worldwide, Greg Hahn / New York
Executive Creative Director: Michael Aimette
Creative Directors: Gary Du Toit, Lance Vining
Copywriter: Darina Khafizova
Art Director: Rachel Moore
Head of Production: David Rolfe
Executive Producer: George Sholley
Producer: Jack Patrick
Head of Music Production: Rani Vaz
Senior Account Director: Kathryn Brown
Account Director: Lindsey Cash
Account Manager: Will Langenberg
Account Executive: Elizabeth Jacobs
Production Company: Here Be Dragons
Partner / Creative Director: Chris Milk
Partner / President: Patrick Milling Smith
Executive Producer: Samantha Storr
Executive Technical Producers: Joe Chen, Justin Denton
Head of Production: Alli Maxwell
Director: Hal Kirkland
Editorial: Here Be Dragons
Editor: Matt Gelb
Assistant Editor: Chris Smith
Associate Post Producer: Jordan Stricklin
Telecine: Company 3
Producer: Rochelle Brown
Colorist: Tim Masick
Music Composer: McKenzie Stubbert
Mix: Sonic Union
Producer: Justine Cortale
Engineer: Michael Marinelli
Published: January 2017