GE Film GE: Line Dance by BBDO New York, Traktor

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GE: Line Dance

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Industry Business equipment & services, Corporate Image
Media Film
Market United States
Agency BBDO New York
Director Traktor Through Partizan
Executive Creative Director Don Schneider
Art Director Ecd- Gerry Graf Gcd- Joel Rodriguez
Copywriter Kevin Doyle
Producer Regina Iannuzzi
Editor Sherri Keenan
Agency Traktor
Released January 2011

Credits & Description

"Line Dance" shows people from around the world doing a line dance inspired by the Alan Jackson tune and video, âGood Times.â We see them across cities, towns and lots of different GE facilities, like factories and tech centers, as copy reads, âTechnology that provides cleaner air, cleaner water and helps make all of us more energy efficient is something the whole world can get in step with.â The BBDO New York spot supports GEâs ecomagination and its wide range of technological innovations.
Client: GE
Agency: BBDO New York
Production Company: Traktor
Date Uploaded: 2011-01-15
Director: Traktor
Chief Creative Officer: David Lubars
Executive Creative Director: Don Schneider
Executive Producer: Regina Ebel
Art Director: Joel Rodriguez
Copywriter: Kevin Doyle
Producer: Regina Iannuzzi
DoP: Chris Soos
Editor: Sherri Keenan
Music + Sound Production: Rani Vaz
Country: United States of America
Edit House: Crew Cuts
VFX House:Framestore
FX/SFX:Sonic Union
VFX Supervisor:Alex Thomas
Lead Flame:Alex Thomas
Nuke Artist:Sabrina Tenore
Head of Production:Laney Gradus