GE Film What Matters [Full] by BBDO New York

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What Matters [Full]

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Industry Electronic Devices & Home Appliances
Media Film
Market United States
Agency BBDO New York
Chief Creative Officer David Lubars, Greg Hahn
Executive Creative Director Michael Aimette
Creative Director Eric Goldstein, Fred Kovey
Production Smuggler
Director Todd Field
Released February 2018

Credits & Description

Category: Electronics, Technology
Media: Film
Brand: General Electric
Agency: BBDO
Geo: United States
Advertising Agency: BBDO, New York, USA
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Senior Creative Director: Eric Goldstein
Creative Director: Fred Kovey
Head of Production: David Rolfe
Executive Producer: George Sholley
Producer: Jack Patrick
Music Producer: Rani Vaz
Senior Account Director: Peter McCallum
Account Director: Lindsey Cash
Account Manager: Jen Layton
Assistant Account Executive: Jordan Ji
Group Planning Director: Jessica Strode
Senior Planner: Ben Bass
Production Company: Smuggler
Executive Producers: Patrick Milling-Smith, Brian Carmody, Shannon Jones
Chief Operating Officer: Andrew Colon
Line Producer: Alex Waite
DoP: Justin Brown
Director: Todd Field
Editorial: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Taylor Colbert
Editor: Adam Pertofsky
Assistant Editor: Marjorie Sacks
Visual Effects: A52
Producer: Stacy Kessler-Aungst
VFX Supervisor: Andres Barrios
Telecine: Company 3
Producer: Kevin Breheny
Colorist: Tim Masick
Music: Hook & Line
Mix: Sonic Union
Producer: Justine Cortale
Engineer: Michael Marinelli
Published: February 2018
Technology is how we do things. People are why we do things.
GE imagines things others don't, builds things others can't and delivers outcomes that make the world work better. GE brings together the physical and digital worlds in ways no other company can. In its labs and factories and on the ground with customers, GE is inventing the next industrial era to move, power, build and cure the world.