Geico Film Massage by The Martin Agency Richmond

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Industry Insurance
Media Film
Market United States
Agency The Martin Agency Richmond
Chief Creative Officer Joe Alexander
Creative Director Steve Bassett, Neel Williams, Steve Mottershead
Art Director Mauricio Mazzariol
Creative Ricky Gausis
Production Park Pictures
Director Terri Timely
Released September 2016


Cannes Lions 2017
Film Online Film: Financial Products & Services Silver Lion Campaign

Credits & Description

Title: Massage
Agency: The Martin Agency
Brand: Geico
Country: USA
Entrant Company: The Martin Agency, Richmond
Advertising Agency: The Martin Agency, Richmond
Production Company: Park Pictures, New York / Cut+Run, New York / Mpc La, Culver City / Artjail, New York
Additional Company: Geico, Chevy Chase
Chief Creative Officer: Joe Alexander (The Martin Agency)
Business Affairs Supervisor: Suzanne Wieringo (The Martin Agency)
Group Creative Director: Steve Bassett (The Martin Agency)
Group Creative Director: Wade Alger (The Martin Agency)
Creative Director: Neel Williams (The Martin Agency)
Executive Producer: Brett Alexander (The Martin Agency)
Account Executive: Allison Hensley (The Martin Agency)
Account Coordinator: Allie Waller (The Martin Agency)
Senior Production Business Manager: Amy Trenz (The Martin Agency)
Account Director: Ben Creasey (The Martin Agency)
Account Executive: John Glomb (The Martin Agency)
Senior Broadcast Producer: Heather Tanton (The Martin Agency)
Associate Creative Director: Mauricio Mazzariol (The Martin Agency)
Producer: Brian Fox (The Martin Agency)
Junior Broadcast Producer: Mary Alice Williams (The Martin Agency)
Director: Terri Timely (Park Pictures)
Executive Producer: Jackie Kelman Bisbee (Park Pictures)
Executive Producer: Dinah Rodriguez (Park Pictures)
Head Of Production: Anne Bobroff (Park Pictures)
Producer: David Lambert (Park Pictures)
Entry Summary:
In America, GEICO is famous for their long-running message of saving people money on car insurance.
Open in a massage studio that’s the exact size and dimension of the video frame. A voiceover announces “The following ad is being condensed for your viewing convenience.” The masseuse and customer begin talking about GEICO when rather unexpectedly the left wall begins to move toward them, literally condensing the ad as it brings on the iconic GEICO logo. They rush their dialogue as the wall moves along, crushing the whole room down to nothing.