GEICO: Money Man - Gas by DCP Productions for Geico

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GEICO: Money Man - Gas

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Industry Insurance
Media Film
Market United States
Agency DCP Productions
Director Don Cherel
Copywriter Don Cherel
Producer Terri Boblooch
Editor Timothy Ford
Released August 2012

Credits & Description

Advertiser: GEICO
Agency: DCP PRODUCTIONS
Category: Banking, Investment & Insurance
Advertising campaign: MONEY GAS
Chief Creative Officer: Don Cherel
Copywriter: Don Cherel
Director: Don Cherel
Sound Design/Arrangement: Sean Brennan
Producer: Terri Boblooch
Cinematographer: Vern Nobles
Editor: Timothy Ford
Editing Company: Dcp Productions
Music: Dcp Productions
Cameraman: Glen Macpherson
Lighting: James Crawford
Other Credits: Jennifer Campbell
Other Credits: Marissa O'guinn
Agency Producer: Terri Boblooch

Brief Explanation
We open on bikers exiting a dusty roadside diner. Suddenly, a dusty wind kicks up and money blows against the motorcyclists' boots. Ones, fives, tens, twenties and fifties. Some of the bills stick to the tailpipes, kickstands and boots. Cut to the source of the currency – a man made of money filling the tank of his motorcycle (his helmet sits on the seat). While pumping gas, he shakes his hair and beard like a model in a shampoo commercial. The gas station attendant approaches. The man made of money turns his body to the attendant who plucks the required cash from him. The man of money then looks at the total on the gas pump and realizes he owes another fifty cents. He raps himself lightly on one side of his head. A few coins drop from his ear into the attendant's hand. The man made of money drives off into the sunset as onlookers stare with envy.