Geico Film Grocery by The Martin Agency Richmond

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Grocery

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Industry Insurance
Media Film
Market United States
Agency The Martin Agency Richmond
Chief Creative Officer Joe Alexander
Associate Creative Director Mauricio Mazzariol
Creative Director Neel Williams
Production Park Pictures
Director Terri Timely
Released September 2016

Awards

Cannes Lions 2017
Film Online Film: Financial Products & Services Silver Lion Campaign

Credits & Description

Advertiser: Geico
Media: Digital
Brand: Geico
Country: United States
Campaign: Crushed Campaign
Agency: The Martin Agency Richmond
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Creative Director: Neel Williams
Associate Creative Director: Mauricio Mazzariol
Executive Producer: Brett Alexander
Senior Producer: Heather Tanton Collier
Production Company Producer: Brian Fox
Production Company Producer: Junior Broadcast Producer
Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Executive: Jon Glomb
Account Coordinator: Allie Waller
Business Affairs Supervisor: Suzanne Wieringo
Senior Production Business Manager: Amy Trenz
Project Manager: Karen Mcewen
Production Company: Park Pictures
Director: Terri Timely
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Dinah Rodriguez
Head of Production: Anne Bobroff
Production Company Producer: David Lambert
Editing Company: Cut + Run
Editor: Frank Ephron
Production Company Producer: Brian Mulvey
Color Company: Mpc
Colorist: Ricky Gausis
Post Production: Artjail
Post Production Creative Director: Steve Mottershead
Head of Production: John Skeffington
Flame Lead: Chris Memoli
Flame Assistant: Ben Vacarro
Design: Ryan Hawthorne
Music Composer: Eric Conception
Music Composer: Sohee Sohn
Music Composer: Dayung Jo
Synopsis:
Open in a grocery store that’s the exact size and dimension of the video frame. A voiceover announces “The following ad is being condensed for your viewing convenience.” Two employees begin talking about GEICO when rather unexpectedly the left wall begins to move toward them, literally condensing the ad as it brings on the iconic GEICO logo. The two employees rush their dialogue and scurry away from the wall until it has crushed the whole room down to nothing.
Entry Summary:
In America, GEICO is famous for their long-running message of saving people money on car insurance.