PARTY by Sparing Communication Group for General Directorate For National Roads And Motorways

PARTY

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Industry Traffic safety
Media Film
Market Poland
Agency Sparing Communication Group
Director Marcin Fischer
Creative Director Marcin Holota
Art Director Mateusz Wojnarowski
Account Supervisor Anna Boltryk
Editor Maciej Majer
Production Provizorca
Production Studio Melange
Released September 2010

Credits & Description

Category: Public Health & Safety
Advertiser: GENERAL DIRECTORATE FOR NATIONAL ROADS AND MOTORWAYS
Product/Service: ROAD SAFETY AWARENESS
Agency: SPARING COMMUNICATION GROUP
Production Company: PROVIZORCA, Warsaw, Warszawa, POLAND, POLAND
Production Company: STUDIO MELANGE, Warsaw, Warszawa, POLAND, POLAND
Date of First Appearance: Sep 5 2010
Creative Director: Marcin Holota
Art Director: Mateusz Wojnarowski
Agency Producer: Agata Wojciechowska
Account Supervisor: Anna Boltryk
Advertiser's Supervisor: Andrzej Maciejewski
Director: Marcin Fischer
Editor: Maciej Majer
Sound Design/Arrangement: Grzegorz Lindemann
Animation: Piotr Golabek
Account Manager: Agnieszka Santarek
Planner: Konrad Wyrwas
Other Credits: Marcin Mokry/Tomek Kaczorowski

English Description
This TV ad employs fragments of testimonies by Piotr (Peter, aged 30) who while driving under the influence caused an accident which resulted in his friend’s death. Peter was sentenced to a five-year imprisonment. The bad example becomes a good case study since it allows to analyze mistakes that can be avoided. The offender’s story serves as a caution, showing that overestimating one’s capabilities and treating disregard for established laws as a trivial offense may have tragic consequences for others, yet especially - for oneself. Once noticed the message compels to reflect on one’s driving behaviour and therefore it increases the level of self-control.