General Mills: Cocoon by Saatchi & Saatchi New York for General Mills

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General Mills: Cocoon

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Industry Confectionery & snacks, Snacks
Media Film
Market United States
Agency Saatchi & Saatchi New York
Director Jeff Low
Art Director Steve Mendonca
Copywriter Craig Schlesinger
Producer Dwight Phipps
Editor Dave Anderson Of Mackenzie Cutler
Released August 2011

Awards

Cannes Lions 2012
Film Lions Sweet Foods & Snacks Bronze

Credits & Description

Advertising Agency: Saatchi & Saatchi, NY, USA
Chief Creative Officer: Con Williamson
Creative Directors: Alex Lea, Justin Ebert
Copywriter: Craig Schlesinger
Art Director: Steve Mendonca
Executive Producer: John Doris
Production Company: Biscuit Filmworks
Director: Jeff Low
Managing Director: Shawn Lacy
Executive Producer: Colleen O'Donnell
Producer: Dwight Phipps
Director of Photography: Chris Mably
Production Designer: Francois Jordaan
Editorial Company: Mackenzie Cutler
Editor: Dave Anderson
Producers: Sasha Hirschfeld, Tatiana Vasquez
VFX: The Mill, NY