General Motors Film COMEBACK by Goodby Silverstein & Partners San Francisco

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Industry Business equipment & services, Corporate Image
Media Film
Market United States
Agency Goodby Silverstein & Partners San Francisco
Executive Creative Director Jeff Goodby, Rick Condos, Hunter Hindman
Copywriter Jamie Barrett
Producer Dalia Burde
Account Supervisor Todd Grantham
Editor Erik Johnson, Kevin Bagley, Dave Becker
Production Efilms
Released November 2010

Credits & Description

Category: Corporate Image
Advertiser: GM
Product/Service: GENERAL MOTORS
Production Company: EFILMS, San Francisco, USA
Date of First Appearance: Nov 25 2010
Executive Creative Director: Jeff Goodby/Rick Condos/Hunter Hindman
Creative Director: Jamie Barrett
Copywriter: Jamie Barrett
Agency Producer: Rob Sondik
Account Supervisor: Todd Grantham
Producer: Dalia Burde
Editor: Kevin Bagley/Erik Johnson/Dave Becker
Post Production: Spy Post
Music: He Ain't Heavy/He's My Brother-Composed By Bob Russell/Bobby Scott-Performed By James Kinsel
Cinematographer: Norman Bonney
Editing Company: Elevel

English Description
General Motors was emerging from bankruptcy. And they were doing it, in large part, thanks to American taxpayers. The "Comeback" commercial let the country know how much GM appreciated it. It aired on Thanksgiving Day.