Litter Genie Film Litter Genie Digital Launch by Caviar, J. Walter Thompson New York, MEC New York

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Litter Genie Digital Launch

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Industry Household maintenance & pet products
Media Film
Market United States
Agency Caviar
Agency J. Walter Thompson New York
Director Keith Schofield
Executive Creative Director Sarah Barclay
Creative Director Billy Faraut
Art Director Hope Jordan
Copywriter David Canavan
Agency MEC New York
Released September 2012

Awards

One Show 2013
One Show Non-Broadcast / Online Merit

Credits & Description

JWT Office: JWT New York
Client: Litter Genie
Break Date: 10/01/12
Exposure: Digital
Project Name: Litter Genie Digital Launch
Brief Description: JWT New York has created three music videos to promote Litter Genie, the cat
litter waste disposal system. The first video, Psychedelic, invites users to take a catnip trip back to the
psychedelic ‘60s.
THE TEAM
Executive Creative Director: Sarah Barclay
Creative Director: Billy Faraut
Art Director: Hope Jordan
Copywriter: David Canavan
Planner: Mariam Dilawari
Head of Production: Sergio Lopez
Senior Producer: Mustafa Imam
Director of Music: Dan Burt
Project Manager: Jen Schockett
Account Team: Claire Capeci, Ariel Stern, Vanessa Reid, Amy Achenbaum
Chief Creative Officer, North America: Jeff Benjamin
Co-Chief Creative Officers, New York: Matt MacDonald & Ryan Kutscher
Client Team: Chikako Harada, David Greci, Kathleen Shanahan, Joseph Klicsu
Director: Keith Schofield
Production Company: Caviar, LA
Post-Production: Final Cut, NY & The Mill, NY.
Editing House: Final Cut, NY.
Music House: Amber Music
Media Agency: MEC