Aunt Edith - 40MIL by BBDO Atlanta for Georgia Lottery

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Aunt Edith - 40MIL

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Industry Lottery & Gambling
Media Film
Market United States
Agency BBDO Atlanta
Chief Creative Officer Robin Fitzgerald
Associate Creative Director Jon Mueller
Creative Director Derrick Ogilvie
Art Director Jordan Sparrow, Neil Dent
Copywriter Dylan Cimo
Production Decon
Director Jason Goldwatch
Released November 2017

Credits & Description

Category: Gambling
Media: Content
Brand: Georgia Lottery
Agency: BBDO
Geo: United States
Advertising Agency: BBDO, Atlanta, USA
EVP / Chief Creative Officer: Robin Fitzgerald
VP / Group Creative Director: Craig Miller
VP / Creative Director: Derrick Ogilvie
Associate Creative Director: Jon Mueller
Copywriter: Dylan Cimo
Art Director: Jordan Sparrow
SVP / Account Director: Ami Weiner
Account Executive: Kayla Alderson
Executive Producer: JD Williams
Production Company: DECON
Director: Jason Goldwatch
Executive Producer: Misha Louy
Head of Strategy and Development: Mike Lobikis
Head of Production: Brian Turner
Producer: Peter Fitzgerald
DoP: Corey Jennings
Art Director: Neil Dent
Editorial: Beast / Atlanta
Editor: Merritt Duff
Published: November 2017

Aunt Edith is both the newest and oldest face in hip hop, all thanks to Mega Millions and the new, $40 million starting jackpot.