Getty Images Film Nosferatu [1,5 hour] by ALMAP BBDO Brazil

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Nosferatu [1,5 hour]

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Industry Consumer & Public services, Website
Media Film
Market Brazil
Agency ALMAP BBDO Brazil
Chief Creative Officer Luiz Sanches Jr.
Executive Creative Director Bruno Prosperi
Art Director Renato Butori, Hauck Araujo
Copywriter Daniel Oksenberg, Rodrigo Resende
Creative Renato Butori, Hauck Araujo, Daniel Oksenberg, Rodrigo Resende, Nosferatu.
Production Slikland São Paulo
Released November 2016


LIA Awards 2017
TV/Cinema/Online Film Branded Content Silver Winner

Credits & Description

Entrant: Almapbbdo, São Paulo
Brand: Getty Images
Corporate Name of Client: Getty Images
Head of Client Services: Gene Foca
Client Account Directors: Paige McCrensky/Elvira Cameriere/Natália Moraes
Media Company: AlmapBBDO, São Paulo
PR Company: AlmapBBDO, São Paulo
Agency Account Executive: Beatriz Almonacid
Agency Account Supervisor: Nathália Chaves
Agency Account Director: Ana Clara Grana
Agency: AlmapBBDO, São Paulo
Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creatives: Renato Butori/Rodrigo Resende/Daniel Oksenberg/Hauck Araújo
Copywriters: Rodrigo Resende/Daniel Oksenberg
Art Directors: Renato Butori/Hauck Araújo
Agency Producers: Vera Jacinto/Diego Villas Boas/Leo Damasceno
Agency Digital Director: Eduardo Bruschi Cardoso
Agency Digital Producers: Ingrid Bugarin/Caroline Kayatt
Production Company: Silkland, São Paulo
Sound Design Company: Punch Audio, São Paulo
Why just say that Getty Images’ audio stock is incredible if we can create something incredible with it and prove our point that way? That’s why we chose a silent film from 192
which is already in the public domain, and we created sound for it from scratch. The sound design, the soundtrack, the voices, sound effects, the terrifying atmosphere, everything. We transformed the classic silent film Nosferatu into “Nosferatu – The Non-Silent Film.” The most iconic movie vampire of all time was given a voice. In fact, he got a lot more than that.
Ninety minutes of film was set to thousands of audio files, painstakingly assembled to create a uniquely skin-crawling atmosphere and give the film its own identity. In all, the research, creative, editing, and mixing process took over 3,300 work hours to create the sound of a silent classic: Nosferatu.
Getty Images is a benchmark for the world when it comes to – obviously – images. But when we’re talking about Getty’s audio stock, the situation changes. Our challenge was to publicize the variety of music and sound effects available in Getty Images’ little-known audio collection. And to reinforce how useful it can be for audio and film producers, as well as other potential Getty Images clients.