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Industry Coffee, Tea, Breakfast Drinks
Media Television & Cinema
Market United States
Agency Taxi New York
Producer Line Producer - Rob Stark, David Thorne
Account Supervisor Cristina Costantino
Editor Michael Dart Wadsworth
Executive Creative Director Dave Clemans
Director Will Speck, Josh Gordon
Art Director Johnnie Ingram
Copywriter Matt Herman
Production Furlined
Production TwentyFourSeven
Released September 2011

Credits & Description

Category: Short Format Internet Film
Advertiser: KRAFT
Product/Service: GEVALIA
Agency: TAXI NEW YORK
Production Company: FURLINED, New York, Madrid, USA, SPAIN
Production Company: TWENTYFOURSEVEN, New York, Madrid, USA, SPAIN
Chief Creative Officer: Steve Mykolyn
Executive Creative Director: Dave Clemans
Copywriter: Matt Herman
Art Director: Johnnie Ingram
Agency Producer: Holly Flaisher
Account Supervisor: Cristina Costantino
Producer: David Thorne/Rob Stark
Director: Will Speck/Josh Gordon
Editor: Michael Dart Wadsworth
Sound Design/Arrangement: T. Terressa Tate/Final Cut
Post Production: Final Cut
Music: Heinz Kiessling/"Cool Daddy Charm"
Account Manager: Katie Gannet
Planner: Caroline Krediet/Ashley Connors
Director Of Photography: Hoyte Van Hoytema
EditingCompany: Final Cut
Account Manager: Katie Gannet
Planner: Caroline Krediet/Ashley Connors
Director Of Photography: Hoyte Van Hoytema
Editing Company: Final Cut

English Description
To explain the difference between how Americans consume their coffee in a mad-dash, hurried rush and how Swedes stop to enjoy their delicious Gevalia, our sexy spokesman, Johan, describes the time-honored, Swedish custom of taking time out for a daily FIKA or two. Hey, get your mind out of the gutter.

The TV Commercial titled FIKA was done by Taxi New York advertising agency for product: Gevalia Coffee (brand: Gevalia) in United States. It was released in Sep 2011.