Gidget Foundation Film Start Talking by Naked Communications

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Start Talking

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Industry Charities, Foundations, Volunteers
Media Film
Market Australia
Agency Naked Communications
Executive Creative Director Jon Burden
Art Director Bryce Waters, Jenny Tang
Copywriter Daniel Miller, Craig Adams
Production Brilliant Films
Director Steve Back
Released April 2018

Credits & Description

Brand: Gidget Foundation Australia
Agency: Naked Communications
Executive Creative Director: Jon Burden
Art Directors: Bryce Waters and Jenny Tang
Copywriters: Daniel Miller and Craig Adams
Strategic Planner: Craig Adams
Managing Director: Tim Kirby
Account Director: Helen Adams
Production Company: Brilliant Films
Director: Steve Back
Executive Producer: Stephanie Ceccaldi
Producer: Stephanie Ceccaldi
Post Production: David Mosqueda @White Chocolate
Editor: Gabriella Muir
Sound Design: Timothy Bridge @Sonar
DOP: Tristan Milani
Client: Gidget Foundation Australia
CEO: Arabella Gibson
Adviser/Clinical Psychologist: Christine Barnes
Published: April 2018
People with perinatal depression and anxiety often suffer in silence, fearing they'll be labelled a bad parent, when the key to dealing with this illness is to start talking about it. To launch Gidget Foundation Australia's Start Talking telehealth program we used a powerful piece of film to bring this silent suffering out into the open.
Naked launches its ‘Start Talking’ campaign for Gidget Foundation Australia; a not-for-profit that provides support for families who are affected by perinatal depression and anxiety (PNDA).
The centrepiece of the campaign is a powerful TVC that brings to life this common, but often hidden illness, and shows how Gidget Foundation’s ‘Start Talking’ telehealth program can help. The ‘Start Talking’ program, available via video call, substantially improves equity of access to perinatal health treatment services for people in regional, rural and remote locations across Australia.