Gillette Film #BabyFace has a new meaning by Acw Grey Tel-Aviv

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#BabyFace has a new meaning

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Industry Shaving
Media Film
Market Israel
Agency Acw Grey Tel-Aviv
Chief Creative Officer Tal Riven
Executive Creative Director Tomer Barzide
Creative Director Moti Rubinstein
Art Director Etai Haivri
Copywriter Shay Chikotay
Production Market Master Video
Director Guy Michael
Released September 2017

Credits & Description

Advertiser: P&G
Advertised brand: Gillette
Advert title: #BabyFace
Media: TV and Digital
Advertising Agency: ACW Grey Tel-Aviv / Mediacom Connections
Chief Creative Officer: Tal Riven
Creative Director: Moti Rubinstein
Copywriter: Shay Chikotay
Art Director: Etai Haivri
SVP Account Director: Shai Almagor
Account Manager: Gal Vash
Mediacom Client director: Shimi Hamias
Activation planner: Dana Wolfsfeld
Head of production: Gal Yaakov
Producer: Israel Revach
Production company: Market Master Video
Executive Producer: Udi Shadmi
Director: guy michael
Executive Creative Director: Tomer Barzide
Published: June, 2017
Newborn babies’ only means of communication during their first year of life is through the language of touch. Academic research by Harvard University and The Boston Children's Hospital have proven that "skin to skin" communication releases "Love Hormones" right after birth and helps babies' development as they build their trust in the environment and in their parents.
We made an emotional social experiment video (TV and online) featuring interviews with expecting dads who were challenged to state the sacrifices they are willing to make in order to be closer to their baby. All expectant dads were ready to make extensive lifestyle commitments (work, friends, hobbies, etc...) but when it came to their beards, they were reluctant… until we introduced them to the "Skin To Skin" research findings.