Glad Film The Toughest Trash Bag [video] by FCB Chicago

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The Toughest Trash Bag [video]

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Industry Plastic bags, Containers, Packaging & Wrapping
Media Film
Market United States
Agency FCB Chicago
Chief Creative Officer Liz Taylor
Executive Creative Director Lisa Bright
Creative Director Dean Paradise, Bruno Mazzotti, Martin Serra
Senior Art Director Franki Geib, Luis Sierra
Senior Copywriter Kate Cullen
Production Lord + Thomas
Director Ben Flaherty
Released February 2018

Credits & Description

Alternative title: Torture Tests
Client: Glad (The Clorox Company)
VP, Marketing Specialty: Jon Schlesinger
Glad Director of Marketing: Nick Higgins
Associate Brand Director, Glad Waste Management: Jennifer Schneider
Associate Director, Advertising & Comm: Nick Montgomery
Associate Marketing Manager, Glad Waste Management: Lauren Pitts
Glad Trash Bag Consumer Research & Demo Development Expert: Lehai Vu
Associate Director, Advertising & Comm Production: Boris Nurko
Group Manager, Talent & Rights Management: Tricie Evans
Agency: FCB Chicago
Chief Creative Officer: Liz Taylor
Worldwide Creative Partner: Fred Levron
Executive Creative Director: Lisa Bright
VP CREATIVE DIRECTOR: Martin Serra
Creative Director: Dean Paradise
Creative Director: Bruno Mazzotti
VP Creative Director: Martin Serra
Sr. Art Director: Luis Sierra
Sr. Art Director: Franki Geib
Sr. Copywriter: Kate Cullen
SVP, Executive Producer: John Bleeden
Executive Producer: Joe Tipre
Director of Music: Stump Mahoney
VP, Director of Strategic Planning: Mary Jo Corby
EVP, Group Management Director: Cary Pierce
VP, Group Management Director: Alex Jokanovic
Account Director: Diana El-Chantaf
Account Executive: Erin Hudec
Production: Lord + Thomas
Director: Ben Flaherty
Executive Producer: Katie Roach
Line Producer: Noiemi Lobont
Director of Photography: Bryce Drobny
Director of Photography: Matt Andersen
Editorial: Lord + Thomas
Sr Editor: Steve Immer
Editor: Gus Spelman
Executive Producer: Celena Mossell
Visual Effects/Color: Lord + Thomas
Colorist: Justin Orr
Motion Graphics: Michael McAfee
Audio: Lord + Thomas
Senior Sound Engineer: Jason Ryan
Audio Assistant: Batsirayi Zesaguli
Published: February 2018
Synopsis:
CB Chicago today launched a new video for Glad titled “Torture Tests” – the latest element in the agency’s “What’s Your Story” campaign – to promote one of Glad’s newest, toughest products: the ForceFlex Plus Advanced Protection trash bag. To highlight the features of its “toughest trash bag ever,” the video illustrates the bag’s ability to withstand wear and tear by linking it to a common and relatable situation in which “bags” – of another type – undergo “torture:” airline travel luggage.
Tried and tested at different airports across the country, the Glad ForceFlex Plus Advanced Protection trash bag emerges unscathed through each phase of the airline luggage inspection, handling and travel process. The takeaway? If Glad ForceFlex Advanced Protection can handle this type of test, it can handle one’s everyday kitchen trash.