GLADIATOR Film Hairy Chest by DDB Mexico

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Hairy Chest

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Industry Soft Drinks
Media Film
Market Mexico
Agency DDB Mexico
Director Rogelio Sikander
Art Director Hernan Ibarra Puentes
Copywriter Raul Pineda, Walter Aregger
Released February 2012

Awards

FIAP 2012
Television/Cinema Non-alcoholic beverages Gold Sol

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: THE COCA-COLA COMPANY
Product/Service: GLADIATOR ENERGY DRINK
Agency: DDB MEXICO
Production Company: THE MAESTROS, Mexico City, MEXICO
Chief Creative Officer: Walter Aregger/Hernán Ibarra
Copywriter: Walter Aregger
Art Director: Hernán Ibarra
Agency Producer: Marcelo Genel
Advertiser's Supervisor: Guillermo Giménez Y Brotons
Director: Rogelio Sikander
Account Manager: Pedro Ramírez
Planner: Juan Luis Isaza
Account Manager: Pedro Ramírez
Planner: Juan Luis Isaza

English Description
Gladiator Hairy Chest.

In this office there is a strange fixation, the women only date men who have hairy chests, in this setting the story of Juan unfolds, a hairless young man who will try the impossible to get a date. Gladiator, Coca Cola Company’s energy drink, will be his partner in this fight.