IMMATURES by BRW Filmland Milan, Y&R Milan for Glassing

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IMMATURES

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Film
Market Italy
Agency BRW Filmland Milan
Agency Y&R Milan
Director Andrea Pecora
Art Director Jacopo Menozzi
Copywriter Vicky Gitto
Account Supervisor Alberto Levi
Released November 2010

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: GLASSING
Product/Service: SUNGLASSES
Agency: Y&R ITALIA
Production Company: BRW FILMLAND, Milan, ITALY
Date of First Appearance: Nov 25 2010
Executive Creative Director: Vicky Gitto
Creative Director: Vicky Gitto
Copywriter: Vicky Gitto
Art Director: Jacopo Menozzi
Account Supervisor: Alberto Levi
Director: Andrea Pecora
Post Production: Postoffice Reloaded
Animation: Mattia Rosati
Other Credits: Compositing: Dario Sbrana/Animation: Mattia Rosati/Audio: Sample And Fonovideosync

English Description
Objective: Create awareness about the easygoing attitude of Glassing in the fashion world where everything is about image.

Target: Young people.


Concept: Glassing are made to dress up the childish side of people who don’t take themselves seriously.