Glenmorangie Film MOBILE PHONE by 1576 Advertising

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Industry Whiskey
Media Film
Market United Kingdom
Agency 1576 Advertising
Released February 1998


IPA Effectiveness Awards 2000
The Winners 2-Star Commended

Credits & Description

1576 produced classic brand advertising for Glenmorangie, making the brand younger and more salient. This strategy yielded concrete results: a large increase in volumes sales in Year 1, and an increased price premium in Year 2. Glenmorangie has made significant market share gains as result and has changed the advertising landscape of the malt category.
Title "Mobile Phone"
Agency 1576 Advertising Limited
City Edinburgh
Advertiser Glenmorangie
Brand Name Glenmorangie
Product Name Scotch Whisky
Business Sector Spirits, Fortified Wines
Country of Production United Kingdom
Language English
Type Television
Length 20 seconds
Tagline Glenmorangie. Gaelic for Glen of Tranquility.