Godrej Film HIT Gel Stick by Lowe Lintas Mumbai

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HIT Gel Stick

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Industry Insecticides
Media Film
Market India
Agency Lowe Lintas Mumbai
Chief Creative Officer Arun Iyer
Creative Shishir Kapre, Mayank Yadav, Siddhant Mago, Kunal Parkar, Deepak Nare, Jayant Mundekar, Srinjayi Sengupta
Production Fingerprint Films
Director Karan B Shetty
Released April 2017

Credits & Description

Advertised brand: Godrej HIT
Advert title(s): HIT Gel Stick
Headline and copy text (in English): Super HIT Film
Published: April, 2017.
Director: Karan Shetty
Production House: Fingerprint Films
Producers: Madhukar Kotian, Vijay Carvalho
Music Director: Sameer Uddin
Agency: Lowe Lintas, India
Agency Website: http://www.mullenlowelintas.in...
Chief Creative Officer: Arun Iyer
Executive Director: Shantanu Sapre
Creatives: Shishir Kapre, Mayank Yadav, Siddhant Mago, Kunal Parkar, Deepak Nare, Jayant Mundekar, Srinjayi Sengupta.
Client Servicing: Danny Nathani, Sneha Nair, Shweta Iyer, Khyati Vora.
Synopsis:
This Monsoon a HIT film by GODREJ
The TVC packs in a punch right on entry.
The TVC for Godrej’s new launch, HIT Gel Stick, is educating homemakers to fight intruding cockroaches at entry points like drains.
Packing a filmy punch with the tagline, 'HIT Gel Stick, Cockroaches Ko Ghustey Hi Maare', the TVC begins with a closed door that’s thrown open in Bollywood masala style, marking the hero’s grand entry. This is instantly lauded by a smitten mother who’s watching the movie with her son and her friend at home. Just as she reacts in awe with the hero’s entry, her friend's attention shifts to another entry; the cockroach entering the kitchen from the drain.
Using the ‘comedy of errors’ humour route, the TVC delivers the narrative and the product information.
The end comeback shot is the true hero of the TVC, which follows the product window. Rescued by her son (the Hero) the mother in the movie acknowledges his entry saying “Tu aa gaya” with a quirky melodrama. Promptly, we see ‘Hit Gel Stick’ placed right against her, on the table outside the TV screen, as a solution to her longing.
LOWE Mumbai is the creative agency, the TVC is produced by Fingerprint Films and Directed by Karan.B.Shetty. Watch the TVC: