Goldfish Awards Film DIGITAL by Acw Grey Tel-Aviv

Adsarchive » Film » Goldfish Awards » DIGITAL

DIGITAL

Pin to Collection
Add a note
Industry Business equipment & services
Media Film
Market Israel
Agency Acw Grey Tel-Aviv
Creative Director Tal Riven
Art Director Lena Shein, Itan Cohen, Yosi Even Kama
Copywriter Zach Feldman, Yael Apfelbaum
Editor Oron Caspi
Released December 2010

Credits & Description

Category: Internet Film
Advertiser: RESHET SHOKEN
Product/Service: GOLDFISH PROJECT
Agency: ACW GREY
Production Company: ACW GREY, Tel Aviv, ISRAEL
Date of First Appearance: Dec 19 2010
Chief Creative Officer: Yonatan Stirin
Creative Director: Tal Riven
Copywriter: Yael Apfelbaum/Zach Feldman
Art Director: Lena Shein/Itan Cohen/Yosi Even Kama
Agency Producer: Rony Rotman
Advertiser's Supervisor: Revital Shif
Editor: Oron Caspi
Cameraman: Oron Caspi
Account Manager: Dani Brande

English Description
A spoof on the "victim's testimonial" genre (blurred speaker tells his touching/ shocking story to the camera). In this case it's a young copywriter, "lured" into the digital world, in reference to women trafficking stories. She was told she could be a star and make it big, but instead she was treated like meat and forced to satisfy clients.
Now, a non profit brief donation is her one chance to rehabilitate, do something decent and win prizes (as the "goldfish" creative contest lies ahead)